Senior CRM Manager (Retention) in London

Senior CRM Manager (Retention) - London OR Portsmouth (Hybrid) - Permanent - £52,000 - £58,500 DOE
ARM are looking for a Retention CRM Manager to join their top Ecommerce client in London or Portsmouth on a permanent, hybrid basis.

Previous experience within CRM management, preferably within a B2B setting would be a distinct advantage, as well as being a creative individual with a flair for writing excellent copy.
Responsibilities
* Key focus on delivering the business's retention goals, including reduced churn, increased revenue per member, and increased NPS.
* Engage and influence senior members of the leadership team.
* Build results-delivering communications journey and strategy.
* Leverage segmentation and analytics to deliver a stellar managed customer contact experience.
* Lead on channel optimisation by looking at new technology and channels available.
* Lead campaign, member reporting, and analysis to drive performance enhancements.
* Rally and drive best practice behaviours around messaging, creative, and tone of voice.
* Deliver on channel mix, performance, reporting, and optimisation.
* Work collaboratively with data and delivery partners to ensure data is correct.
* Ensure communications are sent to customers at the correct time.
* Demonstrate an awareness of how processes impact other departments and the wider business.
* Ensure compliance with the Data Protection policy, protecting all personal and confidential data and information about customers, members, suppliers, and employees.
Requirements
* A strong, proven track record of strategic CRM management.
* Excellent project management skills, with the ability to oversee deployment and performance of campaigns at varying levels of completion.
* A keen creative eye, with the ability to explore and communicate new ideas and concepts to internal stakeholders.
* Good understanding of CRM best practices, with a passion for further development
* Hands on experience building automation and campaigns within a CRM platform.
* Comfortable with segmentation models, reporting suites, and interpreting data.
* Strong IT and interpersonal skills

This vacancy is being advertised by Advanced Resource Managers. ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions.
Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission.

Disclaimer:

This vacancy is being advertised by either Advanced Resource Managers Limited, Advanced Resource Managers IT Limited or Advanced Resource Managers Engineering Limited ("ARM"). ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions. Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission.