Women in Business - marketing maven Marchbank


In the fourth in the 'Women in business' series of blogs, which highlight and support how important diversity in our workplace is, we talk to Head of Marketing, Kerry Marchbank as she explains how she arrived here…

How did you get where you are today?

It all started at school (here goes for a story, it must be the marketer in me). I wasn’t particularly focused so it wasn’t a surprise that my mock GCSE results were poor, my parents managed to earn me a second chance and I had a few months to turn it around. After a lecture from my Dad I uncovered a new found motivation and was advised to get my head down and focus on my strongest subjects. I resubmitted dozens of pieces of coursework whilst revising unfailingly. It worked. This made me realise that you can do anything if you put your mind to it and this defined an ethos that I took through college, university and into my career, which led me to specialise in marketing. So for me it has been understanding and building upon my key strengths, self-motivation, hard work and a constant desire to do my best in everything I do.

What woman inspires you and why?

I find this difficult to answer in the context of high profile business women as rather embarrassingly I can only think of those who have become TV celebrities, and why initiatives like Women in Business are so important. To be honest I have been inspired, and have learnt from, every successful female that I have worked with.

What top three tips do you have for women in business today?

Know what you want to achieve, work hard for it and be yourself.

What are the biggest changes you've seen in terms of women in business?

Women in the workforce have traditionally been driven by economic need. Today I believe it is ambition that puts women in business and we are now taken seriously at a senior level. In marketing I have seen increasing numbers of women come into the profession and hold senior positions. This is not necessarily the case in more “traditional” professions and industries, but this is changing and we are seeing more recruitment marketing aimed at females. I believe the most successful businesses have managed to get the right balance.

What was your dream job as a child and why?

Growing up on the English Riviera (which evolves around tourism), I thought being a tourist attraction would have been a lucrative career path, but the seasonality put me off! On a more serious note, I wanted to work in a bank, but work experience in a local high street branch led me to explore other options, as soon as I studied marketing in my final year at school the rest was history!

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