Product Marketing Manager

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Product Marketing Manager

Product Marketing Manager based in Petersfield

Job Description

Product Marketing Manager - Hampshire based - Up to £40K
Petersfield based

We are looking for a Product Marketing Manager with a strategic business mind that leverages customer, market, and product insights to create compelling positioning and go-to-market strategies. This role is perfect for someone who views experiences through a customer centric lens, loves balancing multiple stakeholders and can switch quickly from strategic thinking to the tactical details. Success in this role will require a metrics based approach and ability to navigate ambiguous requirements.
You will be driven and excited by the business targets. As the lead for product marketing, you will naturally possess a strong sense of ownership for meeting your deliverables - motivating and focusing your stakeholders, tracking performance to plan continually, leveraging contingencies where possible and continually thinking entrepreneurially to ensure the business targets are achieved at all times.

The successful candidate will exhibit a passion for innovation, owning the end-to-end customer journey, collaborating across multiple functions and driving business results.
Currently in an exciting period of rapid growth, and therefore we are looking for world-class, driven, ambitious marketers to come and join us on our journey. This is a unique opportunity for a rising star to really showcase their skills and accelerate their career rapidly.

Role Responsibilities

Define, execute, and measure the our go-to-market plan for every new feature and integration release
Think end-to-end by connecting all the pieces of the business (development, marketing, sales, support) to ensure the offering experience delivers world class customer delight
Establish approaches to pricing and packaging of new product initiatives.
Ensure quality and consistency of internal product communications including but not limited to GTM, battle cards, tailored market comms on product.
Collaborate with Product by taking the 'what' and 'why', value proposition and target audience and translating these into relevant market messages.
Revisit existing products and ensure appropriate collateral exists and identify opportunities to reGTM.
Own, build and continually test buyer personas to provide structure and insight for business/marketing strategies.
Demonstrate effective project management skills for delivering upon all Go-To-Market projects as well as anticipate likely risks and implement mitigation plans.
Apply creativity, problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions.
Rapidly develop test/learn plans to successfully drive business results in areas contested, clear or ambiguous.
Collaborate and work closely with the Product Management, Sales, Customer Success and Marketing teams to develop aligned messaging.


Prior excellence in marketing roles by translating customer insights and key learning into compelling go-to-market experiences
Experience in creation and execution of marketing plans, strong prioritization and time management skills, and ability to manage multiple projects and priorities
Ability to think through, and deliver, exceptional end-to-end customer journeys
Data driven, resourceful and efficient
Operates independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully
Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results with limited resource
Flair for ambiguity and infectious 'can do' attitude
Demonstrated ability and self-motivation to excel within an environment of change, start up mentality and a drive for continuous improvement
Balanced individual who brings 'can do' motivation to work every day

Takes actions, makes decisions, and shapes priorities to reflect the organization's strategies and values.
Identifies and maintains productive working relationships with key players, decision makers, and stakeholders' relevant to own team or function.
Drive for Results
Delivers on one year operating plans.
Promotes speed, quality and shared vision by getting the right people involved in decisions.
Build High Performing Team
Recognizes and develops great talent.
Learns to give continuous feedback, recognizing achievement and recommending improvement.
Innovate for Impact
Continuously assesses and improves processes.
Fosters an environment that encourages sharing creative insights with an openness to others' opinions and views.
Enables constructive debate by across departments
Inspire through Action
Projects a positive image and serves as a role model for others.
Accepts responsibility for one's own performance

Please email your CV or on 02392 458047
This vacancy is being advertised by Advanced Resource Managers. ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions.
Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission

Advanced Resource Managers IT Limited operates & advertises as an Employment Agency for permanent positions and as an Employment Business for contract/temporary positions.

Key Consultant

Claire New

team member 16a

I am an IT security recruitment consultant working with candidates and companies in the data loss and leak prevention sector. I specialise in recruiting professional services, pre-sales and architects and consultant sales. I particularly enjoy meeting and working with new clients and candidates.