iGaming: The Christmas Games Explosion

You probably won't thank me for reminding you, but once again it is that time of year when we all suddenly realise, its only three months until Christmas. For many of us, this means drawing up lengthy present lists for family members you hardly ever see and being forced to listen to happy Christmas jingles as you wait tirelessly in shops full of singing Santa's, only to realise that the person your gift is intended for, will probably neither want nor like it come Christmas day.

For everyone involved, or indeed interested, the Console gaming world at this time of year reaches a peak of excitement, as the games industry's biggest players get set to release a slew of AAA rated titles (including Call of Duty Modern Warfare 3, FIFA 12, Gears of War 3 etc.), together with a growing number of casual games, onto the British gaming public. I myself have already short-listed at least three 'must have titles' from this years crammed schedule of releases.

With so many new titles set for release, and each year seeing an increasing number held back purely for the big end of year showdown, it comes as no surprise that the Christmas selling season accounts for nearly half the industry's yearly sales of video and computer games. This results in a fourth quarter concentration of high-quality releases producing intense competition in almost every game category.

With these games becoming frequently more expensive to produce and with the current generation of consoles churning out increasingly advanced graphics, larger development teams have now become the norm. These teams require highly skilled developers, ready to take advantage of the latest capabilities and deliver games to strict deadlines and within set budgets, usually running into the millions. These huge budgets mean that nearly every game financed, is a gamble and the pressure to succeed is immense.

Opporunities in the iGaming industry

You might ask, what does this mean for us? Well, this concentration of year end activity is resulting in both video games developers and publishers relying on the best Producers, Artists and Lead games designers (amongst other roles) to ensure their games are released on time and completed to the highest standard available. Because of this, we are in the perfect position to both direct and support gaming clients (and obviously prospective clients) in their need to source the very best talent the industry can provide.

Aaron Wren

iGaming Recruitment Consultant

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