Why is social media so important to the travel industry?

Since the beginning of the social media revolution the travel industry has been at the forefront of engaging and optimising this new form of marketing so that it reaches its full potential. So why has social media become such an important aspect of this industry?

Firstly, the nature of the industry itself complements the underlying themes of social media. The desire to seek referrals and advice before booking a holiday is greatly enhanced through social media networks. Also, travel organisations place high value on building long term relations through brand awareness and loyalty, again, made a great deal easier through social media marketing.

Instant communication is vital within the travel sector due to the erratic nature of foreign country politics, weather and traffic and social media provides the perfect platform to facilitate this.

Another key feature is that social media is a brilliant customer service tool – providing the ability to respond to a single query whilst allowing everyone to see the answer. Additionally, it provides the ideal place to connect with and engage with customers in the online environment.

Whilst hugely important factors by themselves, the benefits outlined above illustrate that within travel there is more to social media than building a devoted customer base and generating a loyal following.

In response to this many of the larger organisations have recruited candidates solely responsible for social media and this trend is expected to grow. It is predicted that other industries will transfer the benefits of social media into their own environment making social media an absolutely vital part in any modern business.

For the best social media jobs/opportunities in the UK and abroad do not hesitate to contact me.

James Day

Social Media Recruitment Specialist

jamesd@arm.co.uk

(01202) 924924.

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