8/23/2011 4:36:01 PM
Live gambling increases player confidence and boosts the industry
Previously it has been noted that mobile
gaming has been growing at an incredibly fast pace, but what
about live gaming? It has been part of the gaming/gambling industry
for many years now and has steadily grown into a powerhouse
accounting for up to a fifth of all casino activity.
Why is Live Gaming so popular?
Live gaming gives players the experience of stepping into a real
casino without having to leave the comfort of their own home. Live
dealers pass cards, spin wheels and take bets on real casino
equipment usually based in a casino environment.
The software also allows players to customise their experience
to match their personalities. The best live casinos allow players
to chat not only to the dealer, but also to any other players
involved in the game.
The environment is also a hit with those players who struggle to
believe that virtual casinos are fair and truly random using a RNG
mechanic. By being able to watch a real live game of blackjack or
roulette, there can be no doubt that the results are genuine, which
has led to a variety of players being more willing to play
additional games. Some of the most popular games are baccarat,
craps, poker, roulette and blackjack.
Increased Competition - More Jobs
The success of live casinos has forced some of the industry's
largest names to sit up and take notice. Big names such as Betfair
and Bet365 have announced that they have launched a selection of
live dealer games, which is expected to be expanded. The market is
still arguably led by Smart Live Casino although the likes of
DublinBet.com are also able to attract a huge audience.
With such a large market share already, it will certainly be
interesting to see how their growth affects the gambling industry
over the course of the next few years.
Mark Yates
iGaming
Recruitment Consultant
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