8/4/2011 2:07:33 PM
iGaming sector seeks acquisition and retention specialists
Previously it has been relatively easy for online gaming
companies to acquire new customers, mainly through affiliated
networks and broadcast marketing.
The strategy to date has concentrated on player acquisition (not
player retention) and gaming companies have developed marketing
activities to increase player numbers within their player database
or CRM system. As it gets harder and harder to onboard new revenue
generating players, gaming organisations have to refocus their
efforts on the new challenge of how to retain those customers and
maximise all available revenues.
Due to the highly competitive nature of this saturated market
place, global gaming companies are always on the look out for top
marketing professionals who specialise in acquisition, retention
and VIP marketing. It is an exciting time to be a professional in
the iGaming Industry!
For an update on the best marketing roles in the top gaming
companies, call Ben Phillips at Advanced Resource Managers on 02392
228 228. Or click through to see the latest iGaming
jobs online .
Ben Phillips
Find me
on LinkedIn
iGaming
Recruitment Consultant
ARM