9/14/2011 5:06:01 PM
4 reasons why Smartphone betting apps are changing the industry forever
Recent published research into the mobile gaming industry
substantiates what everyone has expected for quite some time,
proving without doubt that betting on smart phones has grown
exponentially in the UK, with the market doubling in size in the
last 12 months alone.
New betting applications (apps) have completely re-written the
rules on how we gamble. No longer is it necessary to hurry down to
the local betting shop; we can now gamble any place, anytime, day
or night.
The incredible growth in mobile gambling has predominantly been
driven by the growing popularity of Smartphones and Tablet
computers. You only have to look around as you wander down the high
street, to see that every other person is engrossed in their
iPhone, Blackberry or Android powered wizardry. Gone are the days
when our favourite gadgets were simply used for communication
purposes. Now, texting, emailing, browsing the web and downloading
apps are a standard part of everyday life for a large part of the
population.
Another factor contributing to the rapid growth of this sector
is the increasing number of betting apps being developed by
resurgent gambling companies such as William Hill, Paddy Power and
Betfair. These super brands have leapt on the bandwagon,
dramatically increasing their development and advertising budgets
as they compete against each other (and the newer independent
developers) to gain a bigger slice of this booming market. Betting
apps are marketed as cool, hip and easily accessible, and are seen
as an attractive alternative to the half empty, nicotine stained
gambling dens of old, generating a whole new market for
recreational gambling in the UK. Companies have also cleverly and
effectively used sporting celebrities to endorse their iPhone and
Android betting apps, further enhancing the image of mobile
gambling.
The range and diversity of mobile gambling apps also continues
to expand, with new sports, equestrian, casino, poker and bingo
apps becoming available on an almost weekly basis.
So why use betting apps?
For whatever aspect of gaming that interests you, I have
compiled a list of the benefits of using betting apps for your
consideration. Will you now be tempted to join the party?
24 hour access - whilst old school bookmakers
tend to keep regular office hours, you can bet at any time, day or
night.
Better Odds - Smartphones now allow you to
track your chosen market for real time data, at whatever time you
choose, ensuring you get the best possible odds.
Selection and Comparison - Choose from over
90,000 different bets every day and, before your bet is placed, use
any of the available odds comparison apps to ensure you are getting
the best possible return.
Convenience - You can now bet wherever and whenever you wish
Free Money / Immediate access to funds -
Betting websites offer very generous bonuses to both new and
existing customers and frequently provide users with full ‘in-game’
access to their accounts, saving both time and effort while engaged
in a bet.
In light of the above, is it any wonder that betting apps are
now taking over, re-energising a once tired and grubby pastime
enjoyed by millions?
Claudia Pack
iGaming Recruitment Consultant
ARM