9/6/2011 2:20:52 PM
Has Facebook reached its peak? Social Media opportunities
With recent reports emerging that Facebook has suffered its
second successive decline in users in Britain and America, many
social media professionals are questioning whether the time of
Facebook’s dominance within the social networking environment is
coming to an end.
Facebook still maintains that it aims to attract 1 billion users
(it currently has 687 million) but it has reportedly lost over
100,000 users in Britain in May alone. This statistic is combined
with the fact that the once new, unsaturated market of social media
is becoming increasingly competitive with the emergence of
LinkedIn, Twitter and most recently, Google Plus.
Google Plus is the most aggressive attack on Facebook’s
ascendancy within the world of social media due to Google’s already
massive online presence. Having identified user privacy as
Facebook’s main weakness, Google Plus operates within a much
simpler and more confidential environment. Google has also pledged
that, unlike Facebook, they won’t use profiling to create targeted
ads, with the idea to make users feel more comfortable in their
social media domain.
Many are citing a lack of new features to Facebook as the reason
for the decline, others believe it has just generally lost its
appeal. Whatever the reason, the question remains as to whether
this is just a temporary blip in the seemingly unstoppable growth
of Facebook, or a more serious issue which competitors such as
Google can potentially exploit?
There is no doubt that social media is one of the fastest
growing vertical markets out there right now and there are several
opportunities for social media professionals at all levels. For
more information on the latest Social
Media roles contact James Day on jamesd@arm.co.uk and Alex
Marriner for Search Marketing and Analytics roles on alexm@arm.co.uk.
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